SXSW Sydney
This was a collaborative project I worked with along side Anaissa Ruiz and Ethan Jaffe for the SXSW Sydney Event. We designed style frames for an opening video speaker cards, posters, and social media.
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Main Stage: Opening Video
Main Stage:
Session Cards
Main Stage:
Speaker Cards
Main Stage:
Backplates
Display Screens
Social Media
Sketches
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Our Concept: Igniting Networks
SXSW bridges our collective curiosity creating a living system where diversity and innovation converges; igniting and immersive exchange of energy
SXSW is a catalyst for collective curiosity, where creativity, technology, and culture intertwine to shape the future. I thrives on connection-bringing together thinkers, maker, and dreamers to exchange ideas and spark transformation. More than a festival, it's a living system and collaboration fuels progress. Every encounter becomes an opportunity to imagine differently, to challenge what's known, and to experience the energy of ideas in motion. In this space, SXSW Sydney doesn't just showcase innovation-it becomes the pulse of it.
Roles: There was a tight deadline for this project, and being illustrative we tried to break up the work that would not only flow effectively but keep consistency. I worked on the sketches for the opening video in which Ethan brought into illustrator to start building our assets. We brought the vectors into photoshop where Anaissa and I color corrected each element. I added the textured brush strokes to all the frames in the opening video. After we reused these assets to create new compositions. I worked on the two speaker cards for the display screen as well as the speakers for the social media page. In addition to the backplates which I did sketches for two of them, and finalized together with Anaissa.
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